CASE HISTORIES
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Academy of London
Airbus A380
Bank Austria
Bath Comedy Festival
Bath FM
Carpenter Oak
Companies House
Crostini
Fastsigns
Guinness plc
Mallory
Manns Brown Ale
Pearson May
Robinia Care
Spanish Riding School
Windsor Hotel
casehistories_carpenter_oak.shtml
BUSINESS OBJECTIVES
To re-launch the orchestra and to promote individual concerts.

TARGET MARKET
Corporate sponsors, music critics, publishers (and concert goers).

KEY PROPOSITION
Rational: The Academy of London offers a unique musical sound.
Emotional: A highly prestigious club with which to associate.

CHOICE OF MEDIA
Corporate Identity, Direct Mail, Take Ones, Programmes, Internet (and Advertising).

RESULTS
Major sponsored events during difficult times.

 
"It isn't creative unless it sells."          "Product + Personality = Brand."          "How many Art Directors does it take to change a light bulb?.......Does it have to be a light bulb?"          "In every business there is a most salient truth: interrogate until it confesses."          "A picture says a thousand words."          "Creativity in marketing is the only legal means of gaining an unfair advantage on the competition."          "Great advertising costs the same as bad advertising but after time it becomes priceless."