CASE HISTORIES
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Academy of London
Airbus A380
Bank Austria
Bath Comedy Festival
Bath FM
Carpenter Oak
Companies House
Crostini
Fastsigns
Guinness plc
Mallory
Manns Brown Ale
Pearson May
Robinia Care
Spanish Riding School
Windsor Hotel
casehistories_carpenter_oak.shtml
BUSINESS OBJECTIVES
To launch Private and Personal Banking and to both attract and keep new customers.

TARGET MARKET
High Nett Worth individuals / Wealthy Anglo-Austrians looking for a higher quality of service.

KEY PROPOSITION
Rational: We'll make you even richer.
Emotional: You'll join a highly exclusive set.

CHOICE OF MEDIA
Sponsorship, Advertising, Literature, Cheque Books and Personal Recommendation.

RESULTS
Forty customers with average accounts worth 1M after a year.
 
 
"It isn't creative unless it sells."          "Product + Personality = Brand."          "How many Art Directors does it take to change a light bulb?.......Does it have to be a light bulb?"          "In every business there is a most salient truth: interrogate until it confesses."          "A picture says a thousand words."          "Creativity in marketing is the only legal means of gaining an unfair advantage on the competition."          "Great advertising costs the same as bad advertising but after time it becomes priceless."