CASE HISTORIES
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Academy of London
Airbus A380
Bank Austria
Bath Comedy Festival
Bath FM
Carpenter Oak
Companies House
Crostini
Fastsigns
Guinness plc
Mallory
Manns Brown Ale
Pearson May
Robinia Care
Spanish Riding School
Windsor Hotel
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BUSINESS OBJECTIVES
To launch a Comedy Festival with local roots and international acclaim.

TARGET MARKET
Comedians, Promoters, Supporters and Audiences.

KEY PROPOSITION
Rational: The Bath Comedy Festival is an important cultural event.
Emotional: Join in the fun.

CHOICE OF MEDIA
Corporate Identity, Souvenir Programme, Media Relations, Advertising, Advocacy.

RESULTS
A welcome addition to Bath’s Cultural Portfolio and a major UK festival from year one.

 
"It isn't creative unless it sells."          "Product + Personality = Brand."          "How many Art Directors does it take to change a light bulb?.......Does it have to be a light bulb?"          "In every business there is a most salient truth: interrogate until it confesses."          "A picture says a thousand words."          "Creativity in marketing is the only legal means of gaining an unfair advantage on the competition."          "Great advertising costs the same as bad advertising but after time it becomes priceless."