CASE HISTORIES
(Click to View)
Academy of London
Airbus A380
Bank Austria
Bath Comedy Festival
Bath FM
Carpenter Oak
Companies House
Crostini
Fastsigns
Guinness plc
Mallory
Manns Brown Ale
Pearson May
Robinia Care
Spanish Riding School
Windsor Hotel
casehistories_carpenter_oak.shtml
BUSINESS OBJECTIVES
To launch the station as Bath's first broadcast medium.

MARKETING OBJECTIVES
To raise awareness of Bath FM: the station and its frequency.

TARGET MARKET
Bathonians. Adults 25-54.
Opinion formers with an interest in the city.

KEY PROPOSITION
Tune in to your radio station.

CHOICE OF MEDIA
Local Public Relations and Newspaper Advertising, Bus Backs and Sides, Door Drops.

RESULTS
Launch awareness of station 92% and of frequency 71%.

 
"It isn't creative unless it sells."          "Product + Personality = Brand."          "How many Art Directors does it take to change a light bulb?.......Does it have to be a light bulb?"          "In every business there is a most salient truth: interrogate until it confesses."          "A picture says a thousand words."          "Creativity in marketing is the only legal means of gaining an unfair advantage on the competition."          "Great advertising costs the same as bad advertising but after time it becomes priceless."