To attract UK Government funding for the original concept (the world's first twin-aisle, twin-deck aircraft) and subsequent internal and external marketing objectives.
The Prime Minister. Department of Trade & Industry plus key opinion formers. Latterly employees.
Rational: : The A380 is a revolutionary form of transport.
Emotional: : The A380 will reduce air traffic congestion, environmental pollution and unemployment.
CHOICE OF MEDIA
Direct Meetings and Presentations, Exhibitions & Trade Shows, Direct Mail.
£2 billion of funds requested. First launched in 2005.