CASE HISTORIES
(Click to View)
Academy of London
Airbus A380
Bank Austria
Bath Comedy Festival
Bath FM
Carpenter Oak
Companies House
Crostini
Fastsigns
Guinness plc
Mallory
Manns Brown Ale
Pearson May
Robinia Care
Spanish Riding School
Windsor Hotel
casehistories_carpenter_oak.shtml

BUSINESS OBJECTIVES
To re-inforce the perception of brand leadership.

TARGET MARKET
Architects, engineers, contractors, plus wealthy private clients.

KEY PROPOSITION
Rational: : Carpenter Oak have the most extensive experience in the market.
Emotional: : Carpenter Oak are leading the revolution in timber engineeering, oak framing and conservation.

CHOICE OF MEDIA
Corporate Identity, Statement Brochure, Website and Online CRM.

RESULTS
Immediate positive upturn in business. Internally more motivated. Externally bigger contracts.

 
"It isn't creative unless it sells."          "Product + Personality = Brand."          "How many Art Directors does it take to change a light bulb?.......Does it have to be a light bulb?"          "In every business there is a most salient truth: interrogate until it confesses."          "A picture says a thousand words."          "Creativity in marketing is the only legal means of gaining an unfair advantage on the competition."          "Great advertising costs the same as bad advertising but after time it becomes priceless."