CASE HISTORIES
(Click to View)
Academy of London
Airbus A380
Bank Austria
Bath Comedy Festival
Bath FM
Carpenter Oak
Companies House
Crostini
Fastsigns
Guinness plc
Mallory
Manns Brown Ale
Pearson May
Robinia Care
Spanish Riding School
Windsor Hotel
casehistories_carpenter_oak.shtml

BUSINESS OBJECTIVES
To improve the saliency of the brand into the next century.

MARKETING OBJECTIVES
To increase rate of sale in pubs / clubs.

TARGET MARKET
Britain's working man. Wage labourers. Locals. 50+.

KEY PROPOSITION
Rational: Manns is the traditional working man's beer.
Emotional: Drinking Manns is part of our male heritage.

CHOICE OF MEDIA
P.O.S. / Local Public Relations / National Tabloids and Sundays / On and Off Trade Press.

RESULTS
25% increase in market share in the first 12 months.

 
 
"It isn't creative unless it sells."          "Product + Personality = Brand."          "How many Art Directors does it take to change a light bulb?.......Does it have to be a light bulb?"          "In every business there is a most salient truth: interrogate until it confesses."          "A picture says a thousand words."          "Creativity in marketing is the only legal means of gaining an unfair advantage on the competition."          "Great advertising costs the same as bad advertising but after time it becomes priceless."