To improve the saliency of the brand into the next century.
To increase rate of sale in pubs / clubs.
Britain's working man. Wage labourers. Locals. 50+.
Rational: Manns is the traditional working man's beer.
Emotional: Drinking Manns is part of our male heritage.
CHOICE OF MEDIA
P.O.S. / Local Public Relations / National Tabloids and Sundays / On and Off Trade Press.
25% increase in market share in the first 12 months.