CASE HISTORIES
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Academy of London
Airbus A380
Bank Austria
Bath Comedy Festival
Bath FM
Carpenter Oak
Companies House
Crostini
Fastsigns
Guinness plc
Mallory
Manns Brown Ale
Pearson May
Robinia Care
Spanish Riding School
Windsor Hotel
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BUSINESS OBJECTIVES
To launch a new brand of toasted sandwich bars.

TARGET MARKET
Stylish hungry hounds plus local lunch-time market.

KEY PROPOSITION
Rational: Crostini offer a wide selection of well priced toasted sandwiches.
Emotional: Crostini evoke the taste and style of the finest in Italy.

CHOICE OF MEDIA
Corporate Identity, Direct Mail, Advertising, Website including Online Ordering and Media Relations.

RESULTS
First concept store recently launched and quickly established as a favourite in the area.

"It isn't creative unless it sells."          "Product + Personality = Brand."          "How many Art Directors does it take to change a light bulb?.......Does it have to be a light bulb?"          "In every business there is a most salient truth: interrogate until it confesses."          "A picture says a thousand words."          "Creativity in marketing is the only legal means of gaining an unfair advantage on the competition."          "Great advertising costs the same as bad advertising but after time it becomes priceless."