CASE HISTORIES
(Click to View)
Academy of London
Airbus A380
Bank Austria
Bath Comedy Festival
Bath FM
Carpenter Oak
Companies House
Crostini
Fastsigns
Guinness plc
Mallory
Manns Brown Ale
Pearson May
Robinia Care
Spanish Riding School
Windsor Hotel
casehistories_carpenter_oak.shtml
BUSINESS OBJECTIVES
To support franchisees in their bid to build market share across the UK.

TARGET MARKET
Sign buyers' marketing departments and vertically segmented industry types.

KEY PROPOSITION
Rational: Fastsigns is the biggest sign company in the world.
Emotional: There is a local branch on your doorstep.

CHOICE OF MEDIA
Direct Mail, Media Relations and Advertising (Buses and Trade Directories).

RESULTS
Increased levels of response. Growth in overall share.

 
"It isn't creative unless it sells."          "Product + Personality = Brand."          "How many Art Directors does it take to change a light bulb?.......Does it have to be a light bulb?"          "In every business there is a most salient truth: interrogate until it confesses."          "A picture says a thousand words."          "Creativity in marketing is the only legal means of gaining an unfair advantage on the competition."          "Great advertising costs the same as bad advertising but after time it becomes priceless."