CASE HISTORIES
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Academy of London
Airbus A380
Bank Austria
Bath Comedy Festival
Bath FM
Carpenter Oak
Companies House
Crostini
Fastsigns
Guinness plc
Mallory
Manns Brown Ale
Pearson May
Robinia Care
Spanish Riding School
Windsor Hotel
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BUSINESS OBJECTIVES
To refresh / update the company's image and raise awareness of quality range.

TARGET MARKET
The fashionable wealthy in the region surrounding Bath.

KEY PROPOSITION
Rational: Mallory offer the finest quality jewellery and branded goods.
Emotional: Profits will be donated to breast cancer charities.

CHOICE OF MEDIA
Corporate Identity, Advertising, Product Placement and Media Relations.

RESULTS
Unprecedented post awareness figures for both advertising and brand. Model Hannah Lewis wins Miss World (International).

 
"It isn't creative unless it sells."          "Product + Personality = Brand."          "How many Art Directors does it take to change a light bulb?.......Does it have to be a light bulb?"          "In every business there is a most salient truth: interrogate until it confesses."          "A picture says a thousand words."          "Creativity in marketing is the only legal means of gaining an unfair advantage on the competition."          "Great advertising costs the same as bad advertising but after time it becomes priceless."