CASE HISTORIES
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Academy of London
Airbus A380
Bank Austria
Bath Comedy Festival
Bath FM
Carpenter Oak
Companies House
Crostini
Fastsigns
Guinness plc
Mallory
Manns Brown Ale
Pearson May
Robinia Care
Spanish Riding School
Windsor Hotel
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BUSINESS OBJECTIVES
To refresh / update the company's image and add value both internally and externally.

TARGET MARKET
Care Workers, Service Users and their families together with selected niche markets including social services and financial.

KEY PROPOSITION
Rational: Robinia are a leading professional organisation.
Emotional: We value people.

CHOICE OF MEDIA
Marketing Strategy, Corporate Identity, Media Relations, Advertising, Newsletters and Direct Mail.

RESULTS
A fast-track company multiplying in size plus shortlist for Veuve Clicquot business award.

"It isn't creative unless it sells."          "Product + Personality = Brand."          "How many Art Directors does it take to change a light bulb?.......Does it have to be a light bulb?"          "In every business there is a most salient truth: interrogate until it confesses."          "A picture says a thousand words."          "Creativity in marketing is the only legal means of gaining an unfair advantage on the competition."          "Great advertising costs the same as bad advertising but after time it becomes priceless."