CASE HISTORIES
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Academy of London
Airbus A380
Bank Austria
Bath Comedy Festival
Bath FM
Carpenter Oak
Companies House
Crostini
Fastsigns
Guinness plc
Mallory
Manns Brown Ale
Pearson May
Robinia Care
Spanish Riding School
Windsor Hotel
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BUSINESS OBJECTIVES
To sell tickets for the events.

TARGET MARKET
Horsey types (Up Market Entertainments).

KEY PROPOSITION
Rational: The Spanish Riding School is unique.
Emotional: Spectacularly different entertainment.

CHOICE OF MEDIA
Advertising (Magazines, National Press, Local Press and Posters), and Leaflets.

RESULTS
Corporate identity positions school as the definitive. Timms design materials on display at Museum in Vienna.

"It isn't creative unless it sells."          "Product + Personality = Brand."          "How many Art Directors does it take to change a light bulb?.......Does it have to be a light bulb?"          "In every business there is a most salient truth: interrogate until it confesses."          "A picture says a thousand words."          "Creativity in marketing is the only legal means of gaining an unfair advantage on the competition."          "Great advertising costs the same as bad advertising but after time it becomes priceless."