CASE HISTORIES
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Academy of London
Airbus A380
Bank Austria
Bath Comedy Festival
Bath FM
Carpenter Oak
Companies House
Crostini
Fastsigns
Guinness plc
Mallory
Manns Brown Ale
Pearson May
Robinia Care
Spanish Riding School
Windsor Hotel
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BUSINESS OBJECTIVES
To launch the business as a boutique town-house hotel.

TARGET MARKET
Weekend break, holiday and corporate.

KEY PROPOSITION
Rational: The Windsor is a premium quality new hotel.
Emotional: The best of Georgian plus the best of hotels.

CHOICE OF MEDIA
Multi-media launch including Advertising, Publicity and a Sedan Chair!

RESULTS
Quickly established as a leading local hotel and winner of the Cream Grand Prix for Sales Promotion!

"It isn't creative unless it sells."          "Product + Personality = Brand."          "How many Art Directors does it take to change a light bulb?.......Does it have to be a light bulb?"          "In every business there is a most salient truth: interrogate until it confesses."          "A picture says a thousand words."          "Creativity in marketing is the only legal means of gaining an unfair advantage on the competition."          "Great advertising costs the same as bad advertising but after time it becomes priceless."